Underhill Paco - Why we buy, or how to force to buy

The audiobook, Why We Buy, or How to Make You Buy, is a fascinating study of consumer behaviour from retail expert Paco Underhill. The author shares the findings of his research on why people shop and how different factors influence their decisions. The book describes effective methods of creating successful retail spaces, as well as strategies that can help businesses increase sales and customer satisfaction. Underhill shares insights on how to properly organize product listings, promotions and customer engagement to get their attention and drive buying interest.

- By Paco Underhill

- Genre: Business, Marketing

- Topic: Consumer behavior, marketing, sales

- Format: Audiobook

- Duration: Depends on audiobook version

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