Main / Digital and audiobooks

In the audiobook Psychology of Influence, Robert Chaldini explores the basic mechanisms that make people say yes. Based on extensive research and experience, Chaldini reveals six principles of influence: reciprocity, commitment and consistency, social proof, authority, sympathy, and deficits. These principles can be used to improve negotiation, marketing and personal interaction skills. The book provides real - life examples and practical tips to help students apply their knowledge to different areas of life.

- By Robert Chaldini

- Title: Psychology of Influence

- Genre: Psychology, Business

- Duration: Approximately 8 hours

- Format: Audiobook

- Publisher: Unknown

- Narrator: Unknown

No reviews.