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Philip Kotler's audiobook "Cotler Marketing" is a deep and comprehensive guide to the basics and modern approaches in marketing. In this book, Kotler shares his proven methods and concepts that have become the standard in marketing. The focus is on key aspects of marketing, such as market analysis, segmentation, positioning, strategy development and tactics, and application of modern technologies and trends.

Kotler considers different approaches to creating effective marketing strategies and brand management using case studies and market research. The audiobook will be useful to both experienced marketers and newcomers looking to improve their knowledge and skills in this dynamic field. This work provides listeners with valuable insights and practical recommendations that can be applied in a real business environment.

- By Philip Kotler

- Title: Kotler Marketing

- Format: Audiobook

- Genre: Business, Marketing

- Content: Basics of marketing, strategy, tactics, modern trends

- Duration: Depends on audiobook version

- Language: Russian

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