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The book "Understand the proposals: How to create the products and services that customers want" is an integral resource for everyone who seeks to create successful business offers. The authors offer readers an in-depth analysis of what makes a product or service attractive to consumers and how they can be adapted to meet changing audience needs and expectations.

The book presents a variety of methods and tools for market analysis and studying customer needs, including market research, surveys, data analytics, and design thinking. The authors also share strategies for creating unique products and services that stand out from competitors and meet the real needs of the audience.

The book also discusses the importance of feedback and concept testing in the early stages of development to minimize risks and improve the quality of the final product. The authors offer practical tips for implementing an iterative development process and finding optimal business solutions.

Whether you're an aspiring entrepreneur or an experienced businessman, Understand the Offerings will help you understand how to create products and services that will truly attract and satisfy your target audience. This is not just a book, it is a tool for the successful development of your business.

Product characteristics

ISBN - 978-617-7513-32-1
Type of binding - Soft
Year of publication - 2018
Number of pages - 324
Status - New
Language of publication - Ukrainian
Publishing House - Our Format
Paper surface type - offset

Price for 1 piece 15.07 USD

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