Main / BOOK STORE / Books for adults / Business literature

The book "Playing Brands" by Alexei Filanovsky is not just another branding guide, it is an exhaustive guide that will help you figure out how to create and develop a strong brand that can compete in the market and attract consumer attention.

The author offers readers a unique approach to branding based on game principles. He proposes to consider the creation and development of the brand as a game in which you need to apply strategies, tactics and techniques in order to achieve victory in the market. This makes the study of branding fun and allows you to better understand its essence.

The book looks at key aspects of branding such as identifying a target audience, developing unique positioning, creating a visual brand identity, and promoting and selling. The author provides many practical tips and examples that will help readers better understand and put the knowledge gained into practice.

This book is suitable for both novice and experienced marketing and branding professionals. It will help you improve your skills in creating and developing a brand, as well as learn how to succeed in a saturated market. Immerse yourself in the world of branding with the book "Playing Brands" and open up new horizons in your business!

Product characteristics

ISBN - 978-617-7730-41-4
Year of publication - 2019
Number of pages - 176
Status - New
Language of publication - Ukrainian
Publishing House - Our Format
Topics - Educational Books/ rozvivayuchі Books
Paper surface type - offset
Type of printing paper - offset

Price for 1 piece 4.14 USD

No reviews.