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In "Competitive Advantage," the author gives a unique understanding of what makes companies successful and how you can create and maintain a stable competitive advantage. The book covers a wide range of topics including strategic planning, marketing strategies, operational management, and human resource management.

Readers will learn how to identify and use their unique capabilities and resources to create a sustainable advantage over competitors. They will also receive tools and techniques for analyzing the external environment, identifying trends and predicting changes in the market.

"Competitive advantage" is not only a theoretical guide, but also a practical guide to achieving business success. Each chapter contains real-life examples illustrating basic concepts, as well as tasks and exercises to help readers put their knowledge into practice.

This book is suitable for entrepreneurs, executives and anyone looking to build a successful business or improve their company's performance. It will help you develop strategic thinking, learn how to see opportunities and make effective decisions in the dynamic and competitive environment of today's business.

Product characteristics

Number of pages - 624
Language of publication - Ukrainian
Age group - Adult.
Cover - Hardcover
Paper surface type - offset

Price for 1 piece 7.54 USD

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