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The author of the book "Win-Win Strategy" offers readers an in-depth analysis of key aspects of strategic management. It examines the process of strategy development, starting with the analysis of the external and internal environment of the company, the definition of goals and priorities, and ending with the development of specific strategic plans and activities.

The book describes various approaches to strategic management, including traditional models such as SWOT analysis and Porter strategies, as well as modern techniques such as design thinking and scenario analysis. The author reviews examples of successful strategies from various industries to show which approaches and tools can be most effective in specific situations.

The "win-win strategy" not only helps readers understand the fundamentals of strategic management, but also provides them with practical tools and recommendations to develop their own strategies that can provide a competitive advantage and long-term success for their company.

This book addresses both business and management students and professionals and entrepreneurs and executives who are interested in creating effective strategies for their organizations.

Product characteristics

Number of pages - 256
Language of publication - Ukrainian
Age group - Adult.
Cover - Hardcover
Paper surface type - offset

Price for 1 piece 5.28 USD

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