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A cultural map "is not just a book, it is a set of keys to understanding and overcoming cultural differences in the world of business. The author, Erin Meer, an expert in intercultural communication, offers readers a unique approach to learning and adapting to different cultural contexts that will help shape successful strategies for conducting business relationships with partners and colleagues from different cultural environments.

In the book, you will find practical tips and real cases from business practice that will help you master the basic principles of effective intercultural communication. You will learn how to recognize and rethink cultural stereotypes, how to effectively build communication and cooperation with representatives of different cultural groups, and how to successfully solve conflicts arising from intercultural differences.

The Cultural Map will be your trusted partner in the journey through the diverse cultural spaces of the business, help develop your cultural competence and become a successful leader, able to work effectively in multinational team structures and achieve goals in different cultural environments.

Product characteristics

Number of pages - 224
Language of publication - Ukrainian
Age group - Adult.
Cover - Hardcover
Paper surface type - offset

Price for 1 piece 5.53 USD

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