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Infectious: The Psychology of Viral Marketing "is a fascinating immersion in the world of marketing psychology secrets that will help you master the techniques needed to create infectious content and attract the attention of your audience. The author of the book, Yona Berger, analyzes why some products, ideas or videos go viral, whereas others go unnoticed, and suggests the key principles that underlie successful viral marketing.

Through consideration of case studies and academic research, Berger reveals the secrets of creating content that makes people talk about your product or idea and share it with others. It discusses the importance of emotional engagement, social validation, surprise and other factors that can make your content infectious and appealing to a wide audience.

"Infectious" isn't just a book about marketing. This is a study of psychology and social dynamics that will help you understand how to create content that will attract attention and provoke reactions. This book will be useful to everyone who works in marketing and advertising, as well as for those who are interested in the psychology of influence and perception.

Product characteristics

ISBN - 978-617-7279-12-8
Binding Type - Hard
Year of publication - 2015
Number of pages - 200
Status - New
Language of publication - Ukraїnsky

Price for 1 piece 8.79 USD

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