Book Infectious. Psychology of viral marketing. Yona Berger

Through consideration of case studies and academic research, Berger reveals the secrets of creating content that makes people talk about your product or idea and share it with others. It discusses the importance of emotional engagement, social validation, surprise and other factors that can make your content infectious and appealing to a wide audience.
"Infectious" isn't just a book about marketing. This is a study of psychology and social dynamics that will help you understand how to create content that will attract attention and provoke reactions. This book will be useful to everyone who works in marketing and advertising, as well as for those who are interested in the psychology of influence and perception.
Product characteristics
ISBN - 978-617-7279-12-8Binding Type - Hard
Year of publication - 2015
Number of pages - 200
Status - New
Language of publication - Ukraїnsky
Price for 1 piece 8.79 USD
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