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In the book "Purpurova Cow," Seth Godin urges readers to think outside the box and go beyond the traditional approach to business and marketing. He argues that in a modern world saturated with information and suggestions, creating a product or idea that evokes delight and interest among consumers is key.

The author emphasizes the importance of creating a product that will be a "purple cow" - unique and memorable. It considers the principles that underpin the creation of such products, and also offers practical advice on their implementation. Godin helps readers understand how to set their product apart in the marketplace, make it attractive to the target audience, and create a marketing strategy to help bring it to consumers.

"Purpurova Cow" is not just a book about marketing, it is a guide to creating products that can change the world and capture the attention of consumers. It will help you reconsider your ideas about business and marketing, discover new opportunities and inspiration for creativity in your business.

Product characteristics

ISBN - 978-617-7552-57-3
Year of publication - 2018
Number of pages - 168
Status - New
Language of publication - Ukrainian
Binding type - solid
Topics - Educational Books/ rozvivayuchі Books
Paper surface type - offset
Type of printing paper - offset

Price for 1 piece 4.14 USD

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