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In the book "The Laws of Infection," the author guides the reader through a fascinating journey with international social phenomena, revealing the patterns behind them. He explains why some ideas or trends infiltrate society at an incredible rate and then fade just as quickly.

Through analysis of examples from fields ranging from advertising and marketing to cultural movements and political campaigns, the reader learns which factors determine the success or failure of the spread of phenomena. The book not only clarifies the laws of infection in a broad sense, but also offers practical insights for those who want to create or manage the process of spreading ideas.

"Laws of Infection" invites readers on a fascinating journey into the world of social phenomena, opening up new prospects for them in understanding the mechanisms of influence and communication in the modern world.

This book will be useful to anyone interested in psychology, sociology, marketing and communications. It will become a source of inspiration and knowledge for those who seek to understand how to influence the world around them and create sustainable and successful social phenomena.

Product characteristics

Number of pages - 368 pcs.
Language of publication - Ukrainian
Age group - Adult.
Cover - Firm

Price for 1 piece 6.28 USD

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