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In this book, the author views the 9.99 phenomenon as one of the most common and effective methods of attracting consumers. It explores how pricing tactics affect consumers' perceptions of the commodity and what psychological mechanisms are behind the phenomenon.

Readers will learn about how companies use pricing to boost sales, manage demand and create the impression of a bargain. The author offers an analysis of specific examples and studies that will help readers understand what factors influence their purchasing behavior and how they can be used to achieve business goals.

"9.99: The Fair Price Myth" is not only a book about marketing and sales, but also about the psychology of consumer behavior. It is intended for a wide audience, including entrepreneurs, marketers, economists and anyone interested in the secrets of a successful business and the impact of pricing on our lives.

Product characteristics

Number of pages - 344
Language of publication - Ukrainian
Age group - Adult.
Cover - Hardcover
Paper surface type - offset

Price for 1 piece 5.53 USD

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