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In "The History of IKEA: From a Small Store to a Global Phenomenon," the author reveals unique aspects of the company's strategy and philosophy, starting with its humble roots in a small Swedish town. You'll learn about how Ingvar Kamprad, founder of IKEA, managed to create a brand that has become a symbol of accessibility, quality and style for millions of people around the world.

Reading this book, you will immerse yourself in the atmosphere of the first IKEA stores, get acquainted with their unique design and self-service concept. The author will tell you about the key points in the history of the company's development, including the launch of the first catalogs, expansion into international markets and the creation of its own design furniture line.

The IKEA Story is not only a success story, but also lessons from business and entrepreneurship. The book analyzes the strategies and tactics that have enabled IKEA to become one of the leaders in the furniture industry and maintain this status for many decades.

This book is intended both for fans of the IKEA brand and for everyone who is interested in the history of the development of large global companies and their influence on the modern economy and culture. "The IKEA Story" is a fascinating journey through an exciting success story and innovation.

Product characteristics

Number of pages - 332
Language of publication - Ukrainian
Age group - Adult.
Cover - Hardcover
Paper surface type - offset

Price for 1 piece 4.90 USD

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