Main / BOOK STORE / Books for adults / Non-fiction

In the book "Competitive Strategy," Michael Porter presents the main concepts and tools for analyzing the industry and competitors. It looks at the five competitive forces that define the structure of the industry and explains how these forces can affect the profitability and success of an enterprise. Porter also discusses various competitive strategies, such as cost leadership, differentiation, and focus, and explores their advantages and disadvantages.

Through real-world examples and cases, the author helps readers understand how to apply competitive strategy concepts to their own business area. It details methods for analyzing competitors, including identifying their strategies, strengths and weaknesses, and potential threats and opportunities. In addition, the book offers recommendations for the formation and implementation of competitive strategies that will allow the organization to achieve long-term success in the market.

"Competitive Strategy" is not just a book, but a source of valuable knowledge and practical tools for anyone interested in strategizing for their business or organization. By following Michael Porter's advice and guidance, you can build competitive advantages and achieve success in a dynamic and competitive market environment.

Product characteristics

Number of pages - 424
Language of publication - Ukrainian
Age group - Adult.
Cover - Hardcover
Paper surface type - offset

Price for 1 piece 8.54 USD

No reviews.