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The Starbucks Story: It Started With a Cup of Coffee "is an exciting narrative about the amazing journey of becoming one of the most famous brands in the world. In this book, Howard Schultz, founder of Starbucks, shares his memories and talks about how he turned a small coffee shop into a global enterprise that embodies the idea of coffee culture.

Through stories about his personal experiences and fascinating stories about brand building, Schultz looks at key moments in Starbucks "development, from his humble beginnings in Seattle to his worldwide success. He discusses the company's impact on coffee culture and the restaurant business, and shares his vision for the future of the brand.

"The Starbucks Story" isn't just a book about business. This is a story about passion, entrepreneurship and willpower, which allows you to overcome obstacles and reach incredible heights. This book will be interesting to everyone who is passionate about business, marketing and success story, as well as those who want to learn more about how a global brand is created and developed.

Product characteristics

ISBN - 978-617-7388-73-8
Binding Type - Hard
Year of publication - 2017
Number of pages - 408
Status - New
Language of publication - Ukraїnsky

Price for 1 piece 4.90 USD

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